How We Review Email Platforms
PickThatEmail is an independent review and comparison site for email marketing platforms. We help marketers, creators, and businesses find the right tool for their needs.
Our Mission
Choosing an email marketing platform shouldn't take weeks of research. We simplify the process by providing honest, data-driven reviews and side-by-side comparisons.
Our team tests each platform hands-on, evaluating usability, features, pricing transparency, deliverability, and real-world performance. We don't accept payment for positive reviews.
Our Review Process
Hands-On Testing
We sign up for each platform, build campaigns, set up automations, and test every major feature ourselves.
Data Collection
We aggregate real user reviews from G2, Capterra, and Trustpilot to supplement our own testing with community feedback.
Scoring & Rating
Each platform is scored on features, ease of use, value for money, deliverability, and support. Our ratings reflect the weighted average.
Regular Updates
We re-review platforms quarterly to reflect new features, pricing changes, and shifting market conditions.
Editorial Independence
PickThatEmail may earn affiliate commissions when you click through to a platform and sign up. This does not affect our ratings or editorial judgments.
We rate platforms the same whether they have an affiliate program or not. Our reputation depends on providing honest, useful information.