Mailchimp vs Brevo (Sendinblue)
Compare Mailchimp vs Brevo for email marketing. Features, pricing, SMS marketing, and our verdict on which platform offers better value.
Quick Verdict
Choose Brevo if you want affordable multi-channel marketing with email and SMS in one platform. Choose Mailchimp if you prioritize brand recognition, templates, and integrations. Brevo offers better value, Mailchimp offers more polish.
Feature Comparison
| Feature | Mailchimp | Brevo (Sendinblue) |
|---|---|---|
| Free Plan | 500 contacts | 300 emails/day |
| Starting Price | $13/mo | $9/mo |
| SMS Marketing | Add-on | Built-in |
| Templates | 100+ | 40+ |
| Automation | Good | Good |
| CRM | Basic | Included |
| Best For | Brand recognition, integrations | Multi-channel, budget |
Pricing & Value
Brevo is significantly cheaper than Mailchimp. Starting at $9/month vs $13/month, Brevo also includes SMS marketing that Mailchimp charges extra for. For high-volume senders, Brevo's pricing scales more favorably.
Mailchimp justifies higher prices with more templates, integrations, and brand recognition. Whether that's worth the premium depends on your needs.
Multi-Channel Marketing
Brevo excels at multi-channel marketing with email, SMS, WhatsApp, and Facebook Ads in one platform. This unified approach is valuable for businesses reaching customers across channels.
Mailchimp focuses on email with SMS as an add-on. If you need true multi-channel marketing, Brevo is the better choice.
Best For
**Choose Brevo for:** Multi-channel marketing, budget-conscious businesses, SMS campaigns, high-volume sending, CRM needs.
**Choose Mailchimp for:** Established brand, most templates, extensive integrations, users familiar with the platform.
Frequently Asked Questions
Is Brevo cheaper than Mailchimp?
Yes, Brevo is significantly cheaper at every tier. Starting price is $9/month vs $13/month, and the gap widens with list size. Brevo also includes SMS that Mailchimp charges extra for.
Which has better deliverability?
Both have good deliverability. Mailchimp has a slight edge due to larger infrastructure and longer track record, but Brevo's deliverability is excellent for legitimate senders.
Can I send SMS with both platforms?
Yes, but Brevo includes SMS natively while Mailchimp requires an add-on. Brevo's SMS is more integrated and cost-effective.