Kit (ConvertKit) vs Mailchimp
Compare ConvertKit vs Mailchimp. Creator-focused vs business email marketing, features, pricing, and our verdict.
Quick Verdict
Choose ConvertKit if you're a creator, sell digital products, or need visual automation. Choose Mailchimp if you're a traditional business wanting templates and integrations. ConvertKit for creators, Mailchimp for businesses.
Feature Comparison
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Free Plan | 1,000 subs | 500 contacts |
| Starting Price | $29/mo | $13/mo |
| Templates | Fewer | 100+ |
| Automation | Visual | Standard |
| Commerce | Built-in | Add-on |
| Best For | Creators | Businesses |
For Creators
ConvertKit is built for creators—bloggers, YouTubers, course creators, and coaches. It includes commerce tools, paid newsletters, and visual automation designed for selling digital products.
Mailchimp works for creators but isn't optimized for them. If you sell courses, coaching, or digital products, ConvertKit's creator focus is valuable.
For Businesses
Mailchimp is designed for traditional businesses. More templates, more integrations, and features for general marketing needs.
ConvertKit can work for businesses but lacks some features traditional businesses expect. Choose based on whether you fit the creator mold.
Best For
**Choose ConvertKit for:** Content creators, course sellers, coaches, digital product businesses, visual automation fans.
**Choose Mailchimp for:** Traditional businesses, template variety, extensive integrations, general marketing.
Frequently Asked Questions
Which is cheaper?
Mailchimp is cheaper at entry level ($13/mo vs $29/mo). ConvertKit justifies higher pricing with creator-specific features. Calculate based on the features you need.
Can I sell courses with both?
ConvertKit has built-in commerce for selling digital products. Mailchimp requires integrations like Teachable or Thinkific. For course creators, ConvertKit is more integrated.
Which has better automation?
ConvertKit has visual automation that's easier to understand. Mailchimp has capable automation but the interface is less intuitive. For complex funnels, both work well.