Klaviyo vs Omnisend
Compare Klaviyo vs Omnisend for Shopify email marketing. Features, pricing, SMS, and our verdict on which drives more e-commerce sales.
Quick Verdict
Choose Klaviyo for the most powerful e-commerce email platform with deep Shopify integration. Choose Omnisend for multi-channel marketing (email + SMS + push) at a lower price. Klaviyo for power, Omnisend for value.
Feature Comparison
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Free Plan | 500 sends | 250 contacts |
| Starting Price | $20/mo | $16/mo |
| Shopify Integration | Deep | Good |
| Channels | Email, SMS | Email, SMS, Push |
| Pre-built Flows | Many | Many |
| Push Notifications | No | Yes |
| Best For | Larger stores | Budget-conscious, multi-channel |
E-commerce Features
Both platforms are built for e-commerce with pre-built flows for abandoned carts, welcome series, and post-purchase. Klaviyo has deeper Shopify integration and more advanced segmentation.
Omnisend matches most features at a lower price point. The main difference is Klaviyo's larger ecosystem and more advanced capabilities.
Multi-Channel Marketing
Omnisend offers email, SMS, and push notifications in one platform. This unified multi-channel approach is valuable for reaching customers across touchpoints.
Klaviyo offers email and SMS (push not included). If you need web push, Omnisend has an advantage.
Best For
**Choose Klaviyo for:** Deep Shopify integration, larger stores, advanced segmentation, maximum e-commerce power.
**Choose Omnisend for:** Multi-channel marketing, budget-conscious stores, web push notifications, good value.
Frequently Asked Questions
Which is cheaper?
Omnisend is cheaper at most tiers. Starting price is $16/mo vs $20/mo. The gap varies with list size but Omnisend generally offers better value.
Which has better Shopify integration?
Klaviyo has deeper Shopify integration with more data sync, better segmentation, and more metrics. Omnisend's integration is good but Klaviyo is the leader.
Do both include SMS?
Yes, both include SMS marketing. Klaviyo charges separately for SMS credits. Omnisend includes some SMS credits in plans. Calculate total cost including SMS.